Should you take the time to write your own articles or spend a few bucks and by some cheap PLR (Private Label Rights) articles? I have been in the Article Marketing business a relatively short time and that was a question I asked myself too. There are a few things that you need to think seriously about when deciding on the route you wish to take.
It is true that PLR articles can be purchased pretty cheap, and cut and past is easy too. However this is something that you should NEVER do. Never simply cut and paste a PLR article. First there may be hundreds of the exact same article floating around the internet which will lead to duplicate content. In a nut shell duplicate content will cost you search engine ranking. Since we all want to rank high on the various search engines duplicating content is a bad idea. Second, most of the article directories have rules that specifically prohibit this. If They want fresh new content as do any of the webmasters or publishers who may want to make use of your article. If you try this with the article directories they may go as far as banning you from using their site all together, and you most definitely do not want that to happen if you plan on making a living using article marketing.
Sure you could buy a bunch of PLR articles and rewrite them. This causes yet another problem. If you take the time to rewrite a PLR article to the point that it can get past the filters that the major search engines make us of then you might as well take the time you spent and write something original. Writing original articles also lets you add your own "style" to it. What would happen if you gave 10 people a report to read and then ask them each to paraphrase what they have just read? You would get 10 reviews that say the same thing, but they all say it in a different way. Each person has their own writing style regardless of if they realize it or not.
The route you take to Article Marketing is your choice. PLR articles are a quick way to get articles out there. However you run the risk of creating duplicate content, wasting time, and not establishing your own style. Writing quality original articles may seem like it may take a bit longer but by taking the time to do it right you will fare much better in the long run. Readers will begin to recognize you by not only your name in the resource box but by the way your write your articles. Once it is known that you are one who writes high quality, original articles you will find that you are getting more readers who click through to your website. You will find that you are getting more subscribers to your list. In the long run you will find that you are making more sales as well.
Article Marketing and its popularity is increasing. Many Website have made high profits and popularity because their links are based on many Website and blogs, getting many readers and customers of interest. Article Marketing is also used as a method of Search Engine Optimization (SEO). A Website's ranking improve and rank more importantly when it has obtained many backlinks. Writing and distributing results in more backlinks because your links contained in your article will be placed on other Websites or blogs, and then somebody will redistribute it to another site. This is how the chain can occur and you can get more backlinks. This has lead to more and more people writing articles only for SEO purposes. These are known as reprint articles.
Steps to Better Website Content Writing
Website content writing is not a difficult task to perform but yes effective website content writing is one which is mind boggling. In literal terms, website writing means writing content for websites but it is not just content rather it is a blend of research, information, language and freshness, which needs to showcased. Such style of web content is definitely helpful in attracting and retaining more and more visitors on your website.
As an article writer, it is important to know and fulfill the 8 basic elements of article writing in each piece you write. By including these elements you are guaranteeing that your article will serve its purpose, whether that is informing, entertaining or answering a question.
Title- Your title is how people know what to expect from your article.
Opening- The opening paragraph introduces your subject and lets the reader know what they will find if they keep reading.
Body Part 1- This paragraph explains in more detail why the reader needs this information and how they can use it.
Body Part 2- This second paragraph of the body lays out the basic information that the article is conveying. Basic and concise.
Body Part 3- The third short paragraph of the body usually combines the first two paragraphs giving the reader examples or ways that they can use the information.
Closing- Consisting of one or two short paragraphs the closing is used to sum up the information in the article, let the reader know where to find more information and provide a clear concise end to the article
Proofreading- Yes! This is an important element in article writing. The article isn't finished until you can read it through without seeing any grammar or spelling error, and all the ideas flow together smoothly.
Keyword integration- Once the article is written it is important to go through and make sure that you have used topic relevant keywords throughout. This not only makes the article easy for readers to find, it also provides them with more vocabulary word to use in searching for the topic.
By integrating these 8 basic elements into your articles, each one will provide all the information the reader needs to get from the piece as well as being put together so that the information is coherent.
As an article writer, it is important to know and fulfill the 8 basic elements of article writing in each piece you write. By including these elements you are guaranteeing that your article will serve its purpose, whether that is informing, entertaining or answering a question.
Title- Your title is how people know what to expect from your article.
Opening- The opening paragraph introduces your subject and lets the reader know what they will find if they keep reading.
Body Part 1- This paragraph explains in more detail why the reader needs this information and how they can use it.
Body Part 2- This second paragraph of the body lays out the basic information that the article is conveying. Basic and concise.
Body Part 3- The third short paragraph of the body usually combines the first two paragraphs giving the reader examples or ways that they can use the information.
Closing- Consisting of one or two short paragraphs the closing is used to sum up the information in the article, let the reader know where to find more information and provide a clear concise end to the article
Proofreading- Yes! This is an important element in article writing. The article isn't finished until you can read it through without seeing any grammar or spelling error, and all the ideas flow together smoothly.
Keyword integration- Once the article is written it is important to go through and make sure that you have used topic relevant keywords throughout. This not only makes the article easy for readers to find, it also provides them with more vocabulary word to use in searching for the topic.
By integrating these 8 basic elements into your articles, each one will provide all the information the reader needs to get from the piece as well as being put together so that the information is coherent.
Marketing Strategy Tips
The current recession has left a heavy bruise on the entire world market, a bruise that will take its time to heal. As suggested by the consumer segmentation model, consumer psychology undergoes a considerable shift, and, thus, will require innovative marketing strategies to identify the right market for the right product. But using the most innovative marketing ways to promote brands and increase product life in the market and in the mind of the consumer, is probably the best way to come out triumphant, not only during, but more importantly after the recession
Evolution of a Marketing Master
By Keith Chambers
Like it or not, free enterprise is now the most pervasive economic structure in the world. It is so persistent that it has become transparent. Transparent much in the same way that water is transparent to fish. Ask any fish, and you will discover they do not know they are in water. We humans are immersed, too. We are literally swimming in free enterprise, and yet we don’t acknowledge its existence or the effect it has on our lives. We simply swim and swim and swim. We began swimming at a very early age without intention. It happened naturally and without effort because we were surrounded by it. We have all been forced into the same pool with only some say about which lane we are allowed to swim in.
Free enterprise is a “game,” a competition into which all of us have been thrown with little warning and even less training, and we are all expected to win. Furthermore, it is a mandatory game in that we must play, just like fish must swim. You and I have absolutely no say in the matter of free enterprise. Even if you escape to a commune, or get a shopping cart and take to the streets, you soon will discover that free enterprise is alive and well, and you must swim there, too
you have just taken the first step toward taking control of your business and, in turn, your life.
Behavioral Targeting
By Stephanie Oehlert
Although behavioral targeting has become a popular topic lately, it is not a new idea. Behavioral targeting identifies the behavior of an individual online, collects and gathers data on what their interests are, what they search for, what sites they visit, and uses this information to determine what ads should be displayed for them. The concern on the part of the consumer is that there is no limit to what marketers can access, and, therefore, no protection of privacy.
Companies that benefit most from behavioral targeting have a clearly defined target audience. It doesn't work for every company, but it increases measurable results for companies that can profile and segment their target audience. Forrester Research shows that behavioral targeting offers the following top three benefits:
1. More click-throughs (35 percent)
2. More conversions (26 percent)
3. Improved return on investment (21 percent)
With the ability to record behavior on the Internet, behavioral targeting's popularity is growing as companies search for solutions that are more cost efficient. Once upon a time, key words were the only search marketing that was targetable. Technology today allows us to track the entire purchase life cycle. We can understand consumers' patterns of behavior and begin to predict what ads will generate the best response at a particular time in the purchase cycle.
For many years, advertisers and agencies have segmented audiences and tailored advertising in the offline world to target these audience segments. Media buyers and account planners research their consumers to understand their behavior patterns pertaining to the type of television programs and networks they watch and publications they read. Advertisements are customized to reach these audiences and placed in the best environment to speak to the consumers when they are ready to purchase. Behavioral targeting moves us from reaching our targets through mass media to specifically talking to them one-on-one right when they are ready to make their decision. The benefit of behavioral targeting online is that each consumer move leaves a footprint and teaches us how they make decisions. We can speak to our best customers individually, when they are ready to be spoken to.
Behavioral targeting is expected to grow by 468 percent for U.S. ad expenditures by 2012. At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion Behavioral Targeting: Marketing Trends," eMarketer,. Consumers' online activity keeps growing every year, and more and more transactions are being conducted online. This activity gives marketers more and more data to analyze and use to their benefit. One of the latest trends involves taking past behavior to model future behavior or predictive modeling, which is knowing what consumers will do and the steps they will take before they even take them. Advertisers are increasingly concerned with their ROI, and technology will help them get there by delivering their message to the exact audience they seek.
Direct-response advertising always has centered around being accountable, and delivering a specific ROI for advertisers. In every medium used, direct-response advertisers strive to track and measure every dollar spent and the leads generated from their advertising. This translates perfectly into behavioral targeting. As people respond to advertising online, they conduct research and use online resources in their purchasing decisions. Tracking and measuring their behavior allows all advertisers to use direct-response best practices. Every dollar spent can be attributed to more effective placement that will increase conversion to a sale.
The largest obstacle to the growth of behavioral targeting has been the consumer's privacy. In 2008, the Federal Trade Commission reviewed and revised its Online Behavioral Advertising Principles. The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior. The government will continue to watch this closely, and further advances may be hindered by future laws. The flip side of this argument says consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral targeting offers insight into customers' behavior patterns that can directly impact the way we deliver our messages. However, it is important not to limit all advertising to this one source. Legislation may limit the growth, and behavioral targeting could go away altogether. It is critical to learn what we can from our consumers to make our advertising programs more robust. But when consumers feel their privacy has been invaded, this only causes larger problems. Consumers have to feel that advertisers' products and services are a solution to their problem. This ultimately will cement the relationship.
Social sites provide communication, resources, or entertainment to a varied audience for multiple reasons, including research, networking, or community building. Current students and graduates use social networking as a means to stay current with their school. By now, your school either is using social networking as a marketing tool, or wondering what you need to do to get in the game in direct-response marketing.
Evolution of a Marketing Master
By Keith Chambers
Like it or not, free enterprise is now the most pervasive economic structure in the world. It is so persistent that it has become transparent. Transparent much in the same way that water is transparent to fish. Ask any fish, and you will discover they do not know they are in water. We humans are immersed, too. We are literally swimming in free enterprise, and yet we don’t acknowledge its existence or the effect it has on our lives. We simply swim and swim and swim. We began swimming at a very early age without intention. It happened naturally and without effort because we were surrounded by it. We have all been forced into the same pool with only some say about which lane we are allowed to swim in.
Free enterprise is a “game,” a competition into which all of us have been thrown with little warning and even less training, and we are all expected to win. Furthermore, it is a mandatory game in that we must play, just like fish must swim. You and I have absolutely no say in the matter of free enterprise. Even if you escape to a commune, or get a shopping cart and take to the streets, you soon will discover that free enterprise is alive and well, and you must swim there, too
you have just taken the first step toward taking control of your business and, in turn, your life.
Behavioral Targeting
By Stephanie Oehlert
Although behavioral targeting has become a popular topic lately, it is not a new idea. Behavioral targeting identifies the behavior of an individual online, collects and gathers data on what their interests are, what they search for, what sites they visit, and uses this information to determine what ads should be displayed for them. The concern on the part of the consumer is that there is no limit to what marketers can access, and, therefore, no protection of privacy.
Companies that benefit most from behavioral targeting have a clearly defined target audience. It doesn't work for every company, but it increases measurable results for companies that can profile and segment their target audience. Forrester Research shows that behavioral targeting offers the following top three benefits:
1. More click-throughs (35 percent)
2. More conversions (26 percent)
3. Improved return on investment (21 percent)
With the ability to record behavior on the Internet, behavioral targeting's popularity is growing as companies search for solutions that are more cost efficient. Once upon a time, key words were the only search marketing that was targetable. Technology today allows us to track the entire purchase life cycle. We can understand consumers' patterns of behavior and begin to predict what ads will generate the best response at a particular time in the purchase cycle.
For many years, advertisers and agencies have segmented audiences and tailored advertising in the offline world to target these audience segments. Media buyers and account planners research their consumers to understand their behavior patterns pertaining to the type of television programs and networks they watch and publications they read. Advertisements are customized to reach these audiences and placed in the best environment to speak to the consumers when they are ready to purchase. Behavioral targeting moves us from reaching our targets through mass media to specifically talking to them one-on-one right when they are ready to make their decision. The benefit of behavioral targeting online is that each consumer move leaves a footprint and teaches us how they make decisions. We can speak to our best customers individually, when they are ready to be spoken to.
Behavioral targeting is expected to grow by 468 percent for U.S. ad expenditures by 2012. At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion Behavioral Targeting: Marketing Trends," eMarketer,. Consumers' online activity keeps growing every year, and more and more transactions are being conducted online. This activity gives marketers more and more data to analyze and use to their benefit. One of the latest trends involves taking past behavior to model future behavior or predictive modeling, which is knowing what consumers will do and the steps they will take before they even take them. Advertisers are increasingly concerned with their ROI, and technology will help them get there by delivering their message to the exact audience they seek.
Direct-response advertising always has centered around being accountable, and delivering a specific ROI for advertisers. In every medium used, direct-response advertisers strive to track and measure every dollar spent and the leads generated from their advertising. This translates perfectly into behavioral targeting. As people respond to advertising online, they conduct research and use online resources in their purchasing decisions. Tracking and measuring their behavior allows all advertisers to use direct-response best practices. Every dollar spent can be attributed to more effective placement that will increase conversion to a sale.
The largest obstacle to the growth of behavioral targeting has been the consumer's privacy. In 2008, the Federal Trade Commission reviewed and revised its Online Behavioral Advertising Principles. The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior. The government will continue to watch this closely, and further advances may be hindered by future laws. The flip side of this argument says consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral targeting offers insight into customers' behavior patterns that can directly impact the way we deliver our messages. However, it is important not to limit all advertising to this one source. Legislation may limit the growth, and behavioral targeting could go away altogether. It is critical to learn what we can from our consumers to make our advertising programs more robust. But when consumers feel their privacy has been invaded, this only causes larger problems. Consumers have to feel that advertisers' products and services are a solution to their problem. This ultimately will cement the relationship.
Social sites provide communication, resources, or entertainment to a varied audience for multiple reasons, including research, networking, or community building. Current students and graduates use social networking as a means to stay current with their school. By now, your school either is using social networking as a marketing tool, or wondering what you need to do to get in the game in direct-response marketing.
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