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Four Brands That Are Becoming Content Publishers

As brands walk away from conventional advertising, some are encroaching more and more on traditional publishers’ turf, beginning their own content sites, including editorial staff plus original content produced in-house. These brands, big and small, have managed to lead the way in their use of superior marketing content. Cola, Tech page one, Lexis Nexis, Barneys the window

http://www.forbes.com/sites/steveolenski/2015/04/23/four-brands-that-are-becoming-content-publishers-in-their-own-right/#e589e5c7406b