As brands walk away from conventional advertising, some are encroaching more and more on traditional publishers’ turf, beginning their own content sites, including editorial staff plus original content produced in-house. These brands, big and small, have managed to lead the way in their use of superior marketing content. Cola, Tech page one, Lexis Nexis, Barneys the window
http://www.forbes.com/sites/steveolenski/2015/04/23/four-brands-that-are-becoming-content-publishers-in-their-own-right/#e589e5c7406b