Four Brands That Are Becoming Content Publishers
As brands walk away from conventional advertising, some are encroaching more and more on traditional publishers’ turf, beginning their own content sites, including editorial staff plus original content produced in-house. These brands, big and small, have managed to lead the way in their use of superior marketing content. Cola, Tech page one, Lexis Nexis, Barneys the window
http://www.forbes.com/sites/steveolenski/2015/04/23/four-brands-that-are-becoming-content-publishers-in-their-own-right/#e589e5c7406b
http://www.forbes.com/sites/steveolenski/2015/04/23/four-brands-that-are-becoming-content-publishers-in-their-own-right/#e589e5c7406b
Content analysis
Content analysis is "a wide and heterogeneous set of manual or computer-assisted techniques for contextualized interpretations of documents produced by communication processes strictiore sensu (any kind of text, written, iconic, multimedia, etc.) or signification processes (traces and artifacts), having as ultimate goal the production of valid and trustworthy inferences."[1]
Though the locution "content analysis" has come to be a sort of "umbrella term" referring to an almost boundless set of quite diverse research approaches and techniques, it is still today in use in the Social and Computer Science Domains and in the Humanities to identify methods for studying and/or retrieving meaningful information from documents.[1]In a more focused way, "content analysis" refers to a family of techniques oriented to the study of "mute evidence", that are texts and artifacts.[2] Texts come from communication processes strictiore sensu (i.e. types of communication intentionally activated by a sender, using a code sufficiently shared with the receiver). There are 4 types of texts in content analysis: 1. written t. (books, papers, etc.), 2. oral t. (speech, theatre plays, etc.), 3. iconic t. (drawings, paintings, icons, etc), 3. audio-visual t. (tv programs, movies, videos, etc.), 4. hypertexts (can be one or more of the texts above, on the Internet).
On the other side, Content Analysis can also study traces (documents from past times) and artifacts (non linguistic documents), which come from communication processes "latiore sensu" - commonly referred to as "signification" in Semiotics (absence of an intentional sender, semiosis is developed by abduction).[1]
Despite the wide variety of options, generally speaking every "content analysis" method implies «a series of transformation procedures, equipped with a different degree of formalisation depending on the type of technique used, but which share the scientific re-elaboration of the object examined. This means, in short, guaranteeing the repeatability of the method, i.e.: that pre-set itinerary which, following pre-established procedures (techniques), has led to those results. This path changes consistently depending on the direction imprinted by the interpretative key of the researcher who, at the end of the day, is responsible for the operational decisions made».[3]
Over the years, content analysis has been applied to a variety of scopes. Hermeneutics and Philology have been using content analysis since the dawn of time to interpret sacred and profane texts and, in not a few cases, to attribuite texts' authorship and authenticity.[1][4]
In recent times, particularly with the advent of mass communication, content analysis has known an increasing use to deeply analyse and understand media content and media logic. The political scientist Harold Lasswell formulated the core questions of content analysis in its early-mid 20th-century mainstream version: "Who says what, to whom, why, to what extent and with what effect?".[5] The strong emphasis for a quantitative approach started up by Lasswell was finally carried out by another "father" of content analysis,Bernard Berelson, who proposed a definition of content analysis which, from this point of view, is emblematic: «a research technique for the objective, systematic and quantitative description of the manifest content of communication».[6] This was the product of a positivist epistemological context which is quite close the naïve realism that has long since become obsolete.[1] Approaches of this type are rising again due to the tremendous fertility of the most recent technologies and application within mass and personal communications. Content analysis has indeed come across huge amount of textual big data as a consequence of the recent spread of new media, particularly social media andmobile devices. Threats are represented by the fact that the complexity of the process of semiosis is not rarely underestimated and made banal whenever statistics is uncritically applied to large amount of analogic-native data. In such a case, the main problem stems from a naive use of measures and numbers as an always valid certificate of "objectivity" and "systematicity", though moving from the sharable principle to contain bad, offhand evidence-detached analyses spoiled by the «human tendency to read textual material selectively, in support of expectations rather than against them».[1][4]
Is Publishing on Kindle Reader a Good Idea?
Many freelance writers are seeing the benefit of becoming ebook writers and one platform that is really popular is Amazon Kindle. Mostly because it is free and you can start selling your very own fiction novel with self-publishing.
You can use your creativity to connect with other indie writers and you can share stories that have a small audience of readers.
Kindle publishing is a great way to expand your freelance writing skills and to start a new career as a published writer in any genre you seek.
Some of the more popular kindle book categories is Children books, this is an area that would probably serve well with content from the public domain, especially when it comes to photos.
The hardest part will probably be the formatting of these books, and fortunately you can outsource this service and get a book cover graphic for a reasonable price.
Read more here: http://publishing.about.com/od/SelfPublishingAndVanityPresses/a/Kindle-Direct-Publishing.htm
You can use your creativity to connect with other indie writers and you can share stories that have a small audience of readers.
Kindle publishing is a great way to expand your freelance writing skills and to start a new career as a published writer in any genre you seek.
Some of the more popular kindle book categories is Children books, this is an area that would probably serve well with content from the public domain, especially when it comes to photos.
The hardest part will probably be the formatting of these books, and fortunately you can outsource this service and get a book cover graphic for a reasonable price.
Read more here: http://publishing.about.com/od/SelfPublishingAndVanityPresses/a/Kindle-Direct-Publishing.htm
Content Information
From Wikipedia, the free encyclopedia
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances. The word is used to identify and quantify various formats and genres of information as manageable value-adding components of useful media to the target audience.
Contents
[hide]Terminology
The word "content" is often used colloquially to refer to media. However, content is more accurately used as a specific term in that it means the content of the medium rather than the medium itself. Likewise, the single word "media" and some compound words that include "media" (e.g. multimedia, hypermedia) are instead referring to a type of content. An example of a type of content commonly referred to as a type of media is a "motion picture" referred to as "a film." The distinction between medium and content is less clear when referring to interactive elements that contain information and are then contained in interactive media, such as dice contained in board games or GUI widgets contained in software.
Content value
The author, producer or publisher of an original source of information or experiences may or may not be directly responsible for the entire value that they attain as content in a specific context. For example, part of an original article (such as a headline from a news story) may be rendered on another web page displaying the results of a user's search engine query grouped with headlines from other news publications and related advertisements. The value that the original headline has in this group of query results may be very different from the value that it had in its original article.
It is possible for a person to derive their own value from content in ways that the author didn't plan or imagine. User innovation makes it possible for users to develop their own content from existing content.
Not all information content requires creative authoring or editing. Through recent technological developments such as mobile phones and automated sensors that can record events anywhere for publishing and converting to potentially reach a global audience on channels such as YouTube, most recorded or transmitted information and experiences, can be deemed content.
Technological effects on content
Media production and delivery technology may potentially enhance the value of content by formatting, filtering and combining original sources of content for new audiences with new contexts. The greatest value for a given source of content for a specific audience is often found through such electronic reworking of content as dynamic and real-time as the trends that fuel its interest. Less emphasis on value from content stored for possible use in its original form, and more emphasis on rapid repurposing, reuse, and redeployment has led many publishers and media producers to view their primary function less as originators and more as transformers of content. Thus, one finds out that institutions, that used to focus on publishing printed materials, are now publishing both databases and software to combine content from various sources for a wider-variety of audiences.
Criticism
While marketing and media interests have broadly adopted the term "content," public reaction has been less enthusiastic. The word is rarely used in conversation,[citation needed] and some individuals actively object to the term. The objections are spread across a considerable spectrum: some complain about the term's inherent ambiguity,[1][2] others assert that the term devalues the work of authors,[3][4] and still others argue that it overemphasises the work of authors.[5]
References
- ^ "A Techie Tech Writer Blog » I hate "content"". Janetswisher.com. Retrieved 2012-02-18.
- ^ Bowie, Adam (2009-11-22). "You See - This Is Why I Hate The Word "Content"". adambowie.com. Retrieved 2012-02-18.
- ^ "Words to Avoid (or Use with Care) Because They Are Loaded or Confusing - GNU Project - Free Software Foundation (FSF)". Gnu.org. 2012-01-31. Retrieved 2012-02-18.
- ^ "Jonathan Salem Baskin's Dim Bulb: I Hate the Word "Content"". Dimbulb.net. 2010-05-10. Archived from the original on 2011-05-10. Retrieved 2012-02-18.
- ^ "Why I hate the word Content - Because you meant to say product. - the little bits of BIG pictures - Site Home - MSDN Blogs". Blogs.msdn.com. 2007-11-18. Retrieved 2012-02-18.
Why you should choose a profesional content writer - written in 2013, after Google Panda was released.
Self-Publishing to the Amazon Kindle - A Few Tips
Self-Publishing to the Amazon Kindle - A Few Tips
By Michael Craig Masters
It is certainly possible to have a book published to the Amazon Kindle in less than an hour, and selling in just a couple of days. Unfortunately though, no one is looking over your shoulder to make sure you are doing it right. Not to mention, the typical self-published author is only making 4 sales a month, a rather dismal amount. To make sure you don't fall among these unhappy masses take a second to follow a few crucial tips to ensure your success publishing to the Kindle.
Formatting - Your material needs to be well formatted for the kindle or it will look terrible and lead to bad reviews. Avoid any and all spacing wherever possible, understanding that the kindle is more like an unfurling scroll rather than a physical book. I do this by selecting the entire document and going to format => paragraph => spacing => after and selecting 10 pt. Now I go through the entire document and remove any extra spacing. I also always use Microsoft word, since it is the most compatible with the Kindle formatting engine. You should also add a clickable table of contents and various other small details. Google "Smashwords style guide" for more free information on how to format for the kindle and other eReaders.
Title - Possibly the most important component of your eBook. If you are a non-fiction writer this is even more crucial. People need to find your eBook in the wilderness called Amazon. Which means you need to know what they are searching for. I use Google's keyword tool to research what people are searching for on the net. If I am writing a book on Kindle Publishing, I type this in and see what comes up. What I find is that people are searching not only for this combination of keywords but also "Kindle Marketing" "KDP publishing" "home-based business" etc. What Google is telling me is that people are searching for these particular keywords and they really need to be in the title of my book in order to get discovered. I will also research other books in a similar genre to figure out what kind of language (and cover) is selling the most books.
Cover - It is a really bad idea to be doing this yourself. If people are finding you from your title they are making a fast decision on the quality of your book based on the cover. The term "don't judge a book by it's cover" is simply not true. If the cover looks excellent the reader is far more willing to pick up your book. The place I like to get covers done is called 99design.com, they are cheap and have thousands of designers. I like to harvest about 10 covers from Amazon that I really like and show them to the designers with my specific idea in mind.
Price - I have heard some pretty silly assumptions about the perfect price zone for a Kindle book, ignore this advice. Rather, leave the price of your book at.99 cents until it has some decent sales and is doing well in a few categories. After it doesn't seem like it is going to sell much more we inch up the price. The next price point is 2.99, where you can receive a 70% royalty and make a decent amount of cash. If you don't see a massive dip in sales, keep the price here for a little while. Once you feel sales aren't going to change too much try bumping the price up a buck a month until you feel that you have maximized profit (not overall sales). Depending on the need for the material and how niche you are, the price can go as high as 9.99 but most likely it will do the best at 4.99.
Mike Masters self-publishes his work to the Amazon Kindle with excellent results. In less than two years of self-publishing Mike has sold thousands and thousands of books and is now happily well off. Mike share's his knowledge on successful publishing to the Kindle in his best selling book Kindle Cash - The Beginner's Guide to Creating, Marketing and Publishing on the Amazon Kindle. For more information on Publishing to the Kindle visit his website http://www.publishingforthekindle.net/ or pick up the book and like Mike join the thousands of happily self-published.
Best Place fo Find Commercial Free Images
If you have been blogging or using revenue sharing sites to brand yourself and earn income from your writing then you know how important it is to have images to make your pages look appealing.
One of the challenges as writers is finding the right kind of photos and ones that are royalty-free, free of copyright or ones that can be used on commercial sites can be confusing at times.
After some careful research I found some really good resources for getting those sought after images.
One great place to find this information is on a squidoo lens written by jeffryv he has compiled a very comprehensive list of places to get photos, images and pictures to compliment your website or blog.
Flickr - Millions of Photos You Can Use
Wikimedia
MorgueFile
FreeDigitalPhotos.net
FreeFoto.com
Public Domain Photo Sites
ImageAfter
Freerangestock.com
Photos8
FreePhotosBank.com
Freepixels.com
Openphotos
Cepolina
Rgbstock
4 Free Photos
PhotoRee - Search multiple image-hosting websites
USA Goverment and Goverment Agencies
Allposters - Great Images - Earn Cash
Picasa Web Albums
Ipernity
Ookaboo - Free pictures of everything on earth
Stock.xchng
23hq
FreeStockPhotos.biz
Niche Photo Collection Sites
Pixmac
SUNIPIX
PhotoRack
Acobox
Freeimageslive
Photobucket
pixdaus.com
One of the challenges as writers is finding the right kind of photos and ones that are royalty-free, free of copyright or ones that can be used on commercial sites can be confusing at times.
After some careful research I found some really good resources for getting those sought after images.
One great place to find this information is on a squidoo lens written by jeffryv he has compiled a very comprehensive list of places to get photos, images and pictures to compliment your website or blog.
Flickr - Millions of Photos You Can Use
Wikimedia
MorgueFile
FreeDigitalPhotos.net
FreeFoto.com
Public Domain Photo Sites
ImageAfter
Freerangestock.com
Photos8
FreePhotosBank.com
Freepixels.com
Openphotos
Cepolina
Rgbstock
4 Free Photos
PhotoRee - Search multiple image-hosting websites
USA Goverment and Goverment Agencies
Allposters - Great Images - Earn Cash
Picasa Web Albums
Ipernity
Ookaboo - Free pictures of everything on earth
Stock.xchng
23hq
FreeStockPhotos.biz
Niche Photo Collection Sites
Pixmac
SUNIPIX
PhotoRack
Acobox
Freeimageslive
Photobucket
pixdaus.com
Thinking Of Publishing Your Own Book?
Author: Gordon Burgett
Thinking of publishing your own book?
by Gordon Burgett
As we enter 2010, here are five exciting choices:
(1) The old-fashioned way. Let the big-house publishers do it for you-if you can even get them to look at your query or project submission. I like Mike Larsen's How to Write a Book Proposal. Most "think big" if they're writing a blockbuster, a kid's book, or a novel. Beware, though, that these books usually take 18 months to see light after the final draft is corrected, the publisher is most likely to change your title and your layout, you get paid at most two or three times a year (skipping the first payment or two if you get an advance), and you'll eventually pocket about 8-10% of the retail price-or net price, which is about half the retail. They usually do production best and marketing worst.
(2) The usual self-publishing route, where you do the preparation, production, and promotion (or piecemeal it out). Dan Poynter's most recent Self-Publishing Manual is a real help, as is John Kremer's 1001 Ways to Market Your Book. Mostly, you compete on the open market, selling to bookstores, libraries, and through distributors. Shoot for 25% profit, after you pay all of the starter expenses. The old way was to print 1200 copies or more by rotary press, but now it makes sense to initially print very short P.O.D. (print-on-demand) runs, then quickly expand if your book catches fire.
(3) The lower-risk, much higher profit niche self-publishing, where you can hit a profit of 40% or more. The production part is the same as (2) but you test first and set up most of your promotion (still think direct mail) before you actually finish and print the book. My Niche Publishing walks you through the targeting, testing, customizing, and expanding. You invest about $300 to see what your niche will buy, then you write it.
(4) You might sidestep the print-on-paper version altogether and create e-books solely, as digital downloads. These work best if you have a strong web presence (or solid affiliation tie-ins) that draws buying attention, mostly through your newsletter (or others') and your blog. No warehousing, middlepeople, shipping, or taxes. You can charge higher prices too. See Bob Bly's Writing E-Books for Profit. (Don't confuse this with e-book versions of your printed text, like those sold at Kindle or through Smashwords. Those best fall into the next category.)
(5) The newest way is to use the seven ancillary publishing firms eager to produce and market your book-free! You write it, create ready-to-go text and cover files (probably in.doc, then.pdf), and submit it to them one at a time. They will make the book buyable in e-book form (in hours) or as a bound book (in 7-10 days). What kind of book? A novel, how-to, memoir, cookbook, children's, poetry, and more. They also market the books widely. But the process is so new that it's hard to calculate the income. See http://www.ancillarypublishing.com for more information and links.
About the Author
Gordon Burgett has been a publisher since 1981 and has had 38 books and 1,700+ articles of his own in print. He speaks about niche publishing and ancillary publishing nationwide (with 2000+ paid presentations) and offers a free, monthly newsletter about the topic. See more at www.gordonburgett.com.
How to Publish Your Books on Kindle
Author: Jim Green
The very mention of Kindle sends ripples of foreboding trickling through the established fields of traditional publishing and bookselling; and with good reason.
Not only are sales of the Kindle reader booming worldwide but so too are the instances of everyday usage on planes, trains, buses, parks and beaches. Vacationers for example now carry up to 5000 books in a jacket pocket rather than lugging around a dozen or so good reads in a suitcase.
As an established traditionally published author I decided recently to put Kindle Publishing to the test by uploading five of my out-of-print fiction titles; not just any five old titles though; five titles with a linking thread.
I have to say that initial returns were highly promising; 36 sales over just 6 days.
Thus enthused I uploaded my remaining fifteen out-of-print fiction titles but at the time of writing they haven't elicited a single sale which has prompted me to investigate further.
- The five titles that took off immediately all sold well as paperbacks ten years ago so could it be that Kindle readers have a longer than average memory? I doubt it.
- Did I score a bulls-eye with my choice of Kindle publishing category? Very much so.
- Did my painstaking choice of keywords pay off? Again, very much so.
Clearly what I must do now is to revisit the categories and keywords for the other fifteen titles and strive to accomplish by design what I achieved through happenstance for the first five.
TIPS FOR PUBLISHING ON KINDLE
If you have unpublished works cluttering up your computer (especially fiction) or if like me you have previously published books that are no longer in demand, pay close attention to these tips for publishing on Kindle.
Target market: This is vital work. Ensure that you select the definitive Kindle readership market for your book(s). Kindle provides ample tools.
Front cover: For previously published works scan the front covers; for unpublished works do not use a placeholder image. Design your own images to precise Kindle specifications.
Text formatting: Study the Kindle tutorials and implement exactly what they tell you into your formatting.
Categories: Choose your publishing categories with care. Kindle provides a comprehensive list covering every aspect of fiction and non-fiction.
Keywords: Here is where you succeed or fail on Kindle publishing. Spend more time on choosing your keywords than you would normally on any other type of online marketing. Don't select keywords with high usage like 100,000; choose tighter usages like 3/4000. TIP: If your prime keyword also features in the title of your book you are automatically on a winner.
Pricing: Be realistic with your pricing. For example, if you have a title which previously sold for $15 as a paperback, lower your sights for the electronic version; $3.50 to $4.95 would be much more realistic.
Promotion: Kindle and Amazon will assist you in a myriad of ways but fail to do your own marketing and returns will decrease dramatically. Use Twitter, Facebook, articles like this one, and above all, create an Amazon Author Page.
PS: I have just checked up to date Kindle Sales for my first five titles: 167 in just 21 days…
Click on the URL in the bio box below to inspect the full range of my out-of-print fiction titles on Kindle. See if you can spot the 5 that are selling well (It shouldn't be difficult; the core keyword is an integral part of each title).
About the Author
JIM GREEN is a bestselling traditionally published author with 40+ titles in the realms of fiction and non-fiction. http://www.amazon.co.uk/-/e/B0034PAPH6
Self Publish Your Own Books on Amazon Tutorial
You may already have heard that more than eighty percent of people throughout the world would like to write a book. The sad part is that fewer than 5% actually achieve their goal. And of those who write and publish a book, less than 1% of them ever go on to publish a second book on any topic. It doesn't have to be this way. If becoming an author is one of your goals, know that it has never been easier to get your information out to the world in the form of a published book.
This is due, at least in part, to the world of self-publishing. Amazon was the first company to really take off with this strategy, and thousands of people quickly found an outlet to easily get their book for sale. I have now published one paperback book through their Create Space program, as well as an audio book that is available as both a physical CD and downloadable mp3 files. They make it so simple that almost anyone can write or record their information and upload it to their site for publication.
I would still recommend that you have an editor take a look at it before you upload the final version, because it is your reputation that is at stake if you have errors or incorrect information in your final book or audio CD.
You can then publish your book as a Kindle offering. This is also very easy to do, simply by following their detailed instructions. Many people now prefer to read on a Kindle, iPad, or computer screen (yes, you can download a version of the Kindle reader to your desktop) so be sure you are providing your content in a format that is preferable to them.
Now it's time to market your book to your prospects. You can do this easily by blogging on your topic, writing short articles, hosting teleseminars, and becoming active on the most popular social media sites - Twitter, Facebook, and LinkedIn. Let people know who you are and what you have to offer them by communicating openly and regularly on your topic and answering all questions. This will increase both your visibility and credibility, resulting in more book sales, opportunities to speak at live events and on teleseminars, and even being able to coach or mentor others who want to follow in your footsteps.
Think of your book as a stepping stone to a variety of events that will end up changing your life in a big way over a short period of time. Get started right away so that you'll know what other questions you need to have answered.
Remember that the reason to start an Internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business and a Special Report on 21 tips to make huge profits from a tiny list by visiting Build Your Marketing List to learn how to make huge profits with an online business through relationship marketing.
Article Source: http://EzineArticles.com/6107025
This is due, at least in part, to the world of self-publishing. Amazon was the first company to really take off with this strategy, and thousands of people quickly found an outlet to easily get their book for sale. I have now published one paperback book through their Create Space program, as well as an audio book that is available as both a physical CD and downloadable mp3 files. They make it so simple that almost anyone can write or record their information and upload it to their site for publication.
I would still recommend that you have an editor take a look at it before you upload the final version, because it is your reputation that is at stake if you have errors or incorrect information in your final book or audio CD.
You can then publish your book as a Kindle offering. This is also very easy to do, simply by following their detailed instructions. Many people now prefer to read on a Kindle, iPad, or computer screen (yes, you can download a version of the Kindle reader to your desktop) so be sure you are providing your content in a format that is preferable to them.
Now it's time to market your book to your prospects. You can do this easily by blogging on your topic, writing short articles, hosting teleseminars, and becoming active on the most popular social media sites - Twitter, Facebook, and LinkedIn. Let people know who you are and what you have to offer them by communicating openly and regularly on your topic and answering all questions. This will increase both your visibility and credibility, resulting in more book sales, opportunities to speak at live events and on teleseminars, and even being able to coach or mentor others who want to follow in your footsteps.
Think of your book as a stepping stone to a variety of events that will end up changing your life in a big way over a short period of time. Get started right away so that you'll know what other questions you need to have answered.
Remember that the reason to start an Internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business and a Special Report on 21 tips to make huge profits from a tiny list by visiting Build Your Marketing List to learn how to make huge profits with an online business through relationship marketing.
Article Source: http://EzineArticles.com/6107025
PLR Content Publishing What you should Know
Should you take the time to write your own articles or spend a few bucks and by some cheap PLR (Private Label Rights) articles? I have been in the Article Marketing business a relatively short time and that was a question I asked myself too. There are a few things that you need to think seriously about when deciding on the route you wish to take.
It is true that PLR articles can be purchased pretty cheap, and cut and past is easy too. However this is something that you should NEVER do. Never simply cut and paste a PLR article. First there may be hundreds of the exact same article floating around the internet which will lead to duplicate content. In a nut shell duplicate content will cost you search engine ranking. Since we all want to rank high on the various search engines duplicating content is a bad idea. Second, most of the article directories have rules that specifically prohibit this. If They want fresh new content as do any of the webmasters or publishers who may want to make use of your article. If you try this with the article directories they may go as far as banning you from using their site all together, and you most definitely do not want that to happen if you plan on making a living using article marketing.
Sure you could buy a bunch of PLR articles and rewrite them. This causes yet another problem. If you take the time to rewrite a PLR article to the point that it can get past the filters that the major search engines make us of then you might as well take the time you spent and write something original. Writing original articles also lets you add your own "style" to it. What would happen if you gave 10 people a report to read and then ask them each to paraphrase what they have just read? You would get 10 reviews that say the same thing, but they all say it in a different way. Each person has their own writing style regardless of if they realize it or not.
The route you take to Article Marketing is your choice. PLR articles are a quick way to get articles out there. However you run the risk of creating duplicate content, wasting time, and not establishing your own style. Writing quality original articles may seem like it may take a bit longer but by taking the time to do it right you will fare much better in the long run. Readers will begin to recognize you by not only your name in the resource box but by the way your write your articles. Once it is known that you are one who writes high quality, original articles you will find that you are getting more readers who click through to your website. You will find that you are getting more subscribers to your list. In the long run you will find that you are making more sales as well.
Article Marketing and its popularity is increasing. Many Website have made high profits and popularity because their links are based on many Website and blogs, getting many readers and customers of interest. Article Marketing is also used as a method of Search Engine Optimization (SEO). A Website's ranking improve and rank more importantly when it has obtained many backlinks. Writing and distributing results in more backlinks because your links contained in your article will be placed on other Websites or blogs, and then somebody will redistribute it to another site. This is how the chain can occur and you can get more backlinks. This has lead to more and more people writing articles only for SEO purposes. These are known as reprint articles.
It is true that PLR articles can be purchased pretty cheap, and cut and past is easy too. However this is something that you should NEVER do. Never simply cut and paste a PLR article. First there may be hundreds of the exact same article floating around the internet which will lead to duplicate content. In a nut shell duplicate content will cost you search engine ranking. Since we all want to rank high on the various search engines duplicating content is a bad idea. Second, most of the article directories have rules that specifically prohibit this. If They want fresh new content as do any of the webmasters or publishers who may want to make use of your article. If you try this with the article directories they may go as far as banning you from using their site all together, and you most definitely do not want that to happen if you plan on making a living using article marketing.
Sure you could buy a bunch of PLR articles and rewrite them. This causes yet another problem. If you take the time to rewrite a PLR article to the point that it can get past the filters that the major search engines make us of then you might as well take the time you spent and write something original. Writing original articles also lets you add your own "style" to it. What would happen if you gave 10 people a report to read and then ask them each to paraphrase what they have just read? You would get 10 reviews that say the same thing, but they all say it in a different way. Each person has their own writing style regardless of if they realize it or not.
The route you take to Article Marketing is your choice. PLR articles are a quick way to get articles out there. However you run the risk of creating duplicate content, wasting time, and not establishing your own style. Writing quality original articles may seem like it may take a bit longer but by taking the time to do it right you will fare much better in the long run. Readers will begin to recognize you by not only your name in the resource box but by the way your write your articles. Once it is known that you are one who writes high quality, original articles you will find that you are getting more readers who click through to your website. You will find that you are getting more subscribers to your list. In the long run you will find that you are making more sales as well.
Article Marketing and its popularity is increasing. Many Website have made high profits and popularity because their links are based on many Website and blogs, getting many readers and customers of interest. Article Marketing is also used as a method of Search Engine Optimization (SEO). A Website's ranking improve and rank more importantly when it has obtained many backlinks. Writing and distributing results in more backlinks because your links contained in your article will be placed on other Websites or blogs, and then somebody will redistribute it to another site. This is how the chain can occur and you can get more backlinks. This has lead to more and more people writing articles only for SEO purposes. These are known as reprint articles.
Steps to Better Website Content Writing
Website content writing is not a difficult task to perform but yes effective website content writing is one which is mind boggling. In literal terms, website writing means writing content for websites but it is not just content rather it is a blend of research, information, language and freshness, which needs to showcased. Such style of web content is definitely helpful in attracting and retaining more and more visitors on your website.
As an article writer, it is important to know and fulfill the 8 basic elements of article writing in each piece you write. By including these elements you are guaranteeing that your article will serve its purpose, whether that is informing, entertaining or answering a question.
Title- Your title is how people know what to expect from your article.
Opening- The opening paragraph introduces your subject and lets the reader know what they will find if they keep reading.
Body Part 1- This paragraph explains in more detail why the reader needs this information and how they can use it.
Body Part 2- This second paragraph of the body lays out the basic information that the article is conveying. Basic and concise.
Body Part 3- The third short paragraph of the body usually combines the first two paragraphs giving the reader examples or ways that they can use the information.
Closing- Consisting of one or two short paragraphs the closing is used to sum up the information in the article, let the reader know where to find more information and provide a clear concise end to the article
Proofreading- Yes! This is an important element in article writing. The article isn't finished until you can read it through without seeing any grammar or spelling error, and all the ideas flow together smoothly.
Keyword integration- Once the article is written it is important to go through and make sure that you have used topic relevant keywords throughout. This not only makes the article easy for readers to find, it also provides them with more vocabulary word to use in searching for the topic.
By integrating these 8 basic elements into your articles, each one will provide all the information the reader needs to get from the piece as well as being put together so that the information is coherent.
As an article writer, it is important to know and fulfill the 8 basic elements of article writing in each piece you write. By including these elements you are guaranteeing that your article will serve its purpose, whether that is informing, entertaining or answering a question.
Title- Your title is how people know what to expect from your article.
Opening- The opening paragraph introduces your subject and lets the reader know what they will find if they keep reading.
Body Part 1- This paragraph explains in more detail why the reader needs this information and how they can use it.
Body Part 2- This second paragraph of the body lays out the basic information that the article is conveying. Basic and concise.
Body Part 3- The third short paragraph of the body usually combines the first two paragraphs giving the reader examples or ways that they can use the information.
Closing- Consisting of one or two short paragraphs the closing is used to sum up the information in the article, let the reader know where to find more information and provide a clear concise end to the article
Proofreading- Yes! This is an important element in article writing. The article isn't finished until you can read it through without seeing any grammar or spelling error, and all the ideas flow together smoothly.
Keyword integration- Once the article is written it is important to go through and make sure that you have used topic relevant keywords throughout. This not only makes the article easy for readers to find, it also provides them with more vocabulary word to use in searching for the topic.
By integrating these 8 basic elements into your articles, each one will provide all the information the reader needs to get from the piece as well as being put together so that the information is coherent.
Marketing Strategy Tips
The current recession has left a heavy bruise on the entire world market, a bruise that will take its time to heal. As suggested by the consumer segmentation model, consumer psychology undergoes a considerable shift, and, thus, will require innovative marketing strategies to identify the right market for the right product. But using the most innovative marketing ways to promote brands and increase product life in the market and in the mind of the consumer, is probably the best way to come out triumphant, not only during, but more importantly after the recession
Evolution of a Marketing Master
By Keith Chambers
Like it or not, free enterprise is now the most pervasive economic structure in the world. It is so persistent that it has become transparent. Transparent much in the same way that water is transparent to fish. Ask any fish, and you will discover they do not know they are in water. We humans are immersed, too. We are literally swimming in free enterprise, and yet we don’t acknowledge its existence or the effect it has on our lives. We simply swim and swim and swim. We began swimming at a very early age without intention. It happened naturally and without effort because we were surrounded by it. We have all been forced into the same pool with only some say about which lane we are allowed to swim in.
Free enterprise is a “game,” a competition into which all of us have been thrown with little warning and even less training, and we are all expected to win. Furthermore, it is a mandatory game in that we must play, just like fish must swim. You and I have absolutely no say in the matter of free enterprise. Even if you escape to a commune, or get a shopping cart and take to the streets, you soon will discover that free enterprise is alive and well, and you must swim there, too
you have just taken the first step toward taking control of your business and, in turn, your life.
Behavioral Targeting
By Stephanie Oehlert
Although behavioral targeting has become a popular topic lately, it is not a new idea. Behavioral targeting identifies the behavior of an individual online, collects and gathers data on what their interests are, what they search for, what sites they visit, and uses this information to determine what ads should be displayed for them. The concern on the part of the consumer is that there is no limit to what marketers can access, and, therefore, no protection of privacy.
Companies that benefit most from behavioral targeting have a clearly defined target audience. It doesn't work for every company, but it increases measurable results for companies that can profile and segment their target audience. Forrester Research shows that behavioral targeting offers the following top three benefits:
1. More click-throughs (35 percent)
2. More conversions (26 percent)
3. Improved return on investment (21 percent)
With the ability to record behavior on the Internet, behavioral targeting's popularity is growing as companies search for solutions that are more cost efficient. Once upon a time, key words were the only search marketing that was targetable. Technology today allows us to track the entire purchase life cycle. We can understand consumers' patterns of behavior and begin to predict what ads will generate the best response at a particular time in the purchase cycle.
For many years, advertisers and agencies have segmented audiences and tailored advertising in the offline world to target these audience segments. Media buyers and account planners research their consumers to understand their behavior patterns pertaining to the type of television programs and networks they watch and publications they read. Advertisements are customized to reach these audiences and placed in the best environment to speak to the consumers when they are ready to purchase. Behavioral targeting moves us from reaching our targets through mass media to specifically talking to them one-on-one right when they are ready to make their decision. The benefit of behavioral targeting online is that each consumer move leaves a footprint and teaches us how they make decisions. We can speak to our best customers individually, when they are ready to be spoken to.
Behavioral targeting is expected to grow by 468 percent for U.S. ad expenditures by 2012. At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion Behavioral Targeting: Marketing Trends," eMarketer,. Consumers' online activity keeps growing every year, and more and more transactions are being conducted online. This activity gives marketers more and more data to analyze and use to their benefit. One of the latest trends involves taking past behavior to model future behavior or predictive modeling, which is knowing what consumers will do and the steps they will take before they even take them. Advertisers are increasingly concerned with their ROI, and technology will help them get there by delivering their message to the exact audience they seek.
Direct-response advertising always has centered around being accountable, and delivering a specific ROI for advertisers. In every medium used, direct-response advertisers strive to track and measure every dollar spent and the leads generated from their advertising. This translates perfectly into behavioral targeting. As people respond to advertising online, they conduct research and use online resources in their purchasing decisions. Tracking and measuring their behavior allows all advertisers to use direct-response best practices. Every dollar spent can be attributed to more effective placement that will increase conversion to a sale.
The largest obstacle to the growth of behavioral targeting has been the consumer's privacy. In 2008, the Federal Trade Commission reviewed and revised its Online Behavioral Advertising Principles. The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior. The government will continue to watch this closely, and further advances may be hindered by future laws. The flip side of this argument says consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral targeting offers insight into customers' behavior patterns that can directly impact the way we deliver our messages. However, it is important not to limit all advertising to this one source. Legislation may limit the growth, and behavioral targeting could go away altogether. It is critical to learn what we can from our consumers to make our advertising programs more robust. But when consumers feel their privacy has been invaded, this only causes larger problems. Consumers have to feel that advertisers' products and services are a solution to their problem. This ultimately will cement the relationship.
Social sites provide communication, resources, or entertainment to a varied audience for multiple reasons, including research, networking, or community building. Current students and graduates use social networking as a means to stay current with their school. By now, your school either is using social networking as a marketing tool, or wondering what you need to do to get in the game in direct-response marketing.
Evolution of a Marketing Master
By Keith Chambers
Like it or not, free enterprise is now the most pervasive economic structure in the world. It is so persistent that it has become transparent. Transparent much in the same way that water is transparent to fish. Ask any fish, and you will discover they do not know they are in water. We humans are immersed, too. We are literally swimming in free enterprise, and yet we don’t acknowledge its existence or the effect it has on our lives. We simply swim and swim and swim. We began swimming at a very early age without intention. It happened naturally and without effort because we were surrounded by it. We have all been forced into the same pool with only some say about which lane we are allowed to swim in.
Free enterprise is a “game,” a competition into which all of us have been thrown with little warning and even less training, and we are all expected to win. Furthermore, it is a mandatory game in that we must play, just like fish must swim. You and I have absolutely no say in the matter of free enterprise. Even if you escape to a commune, or get a shopping cart and take to the streets, you soon will discover that free enterprise is alive and well, and you must swim there, too
you have just taken the first step toward taking control of your business and, in turn, your life.
Behavioral Targeting
By Stephanie Oehlert
Although behavioral targeting has become a popular topic lately, it is not a new idea. Behavioral targeting identifies the behavior of an individual online, collects and gathers data on what their interests are, what they search for, what sites they visit, and uses this information to determine what ads should be displayed for them. The concern on the part of the consumer is that there is no limit to what marketers can access, and, therefore, no protection of privacy.
Companies that benefit most from behavioral targeting have a clearly defined target audience. It doesn't work for every company, but it increases measurable results for companies that can profile and segment their target audience. Forrester Research shows that behavioral targeting offers the following top three benefits:
1. More click-throughs (35 percent)
2. More conversions (26 percent)
3. Improved return on investment (21 percent)
With the ability to record behavior on the Internet, behavioral targeting's popularity is growing as companies search for solutions that are more cost efficient. Once upon a time, key words were the only search marketing that was targetable. Technology today allows us to track the entire purchase life cycle. We can understand consumers' patterns of behavior and begin to predict what ads will generate the best response at a particular time in the purchase cycle.
For many years, advertisers and agencies have segmented audiences and tailored advertising in the offline world to target these audience segments. Media buyers and account planners research their consumers to understand their behavior patterns pertaining to the type of television programs and networks they watch and publications they read. Advertisements are customized to reach these audiences and placed in the best environment to speak to the consumers when they are ready to purchase. Behavioral targeting moves us from reaching our targets through mass media to specifically talking to them one-on-one right when they are ready to make their decision. The benefit of behavioral targeting online is that each consumer move leaves a footprint and teaches us how they make decisions. We can speak to our best customers individually, when they are ready to be spoken to.
Behavioral targeting is expected to grow by 468 percent for U.S. ad expenditures by 2012. At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion Behavioral Targeting: Marketing Trends," eMarketer,. Consumers' online activity keeps growing every year, and more and more transactions are being conducted online. This activity gives marketers more and more data to analyze and use to their benefit. One of the latest trends involves taking past behavior to model future behavior or predictive modeling, which is knowing what consumers will do and the steps they will take before they even take them. Advertisers are increasingly concerned with their ROI, and technology will help them get there by delivering their message to the exact audience they seek.
Direct-response advertising always has centered around being accountable, and delivering a specific ROI for advertisers. In every medium used, direct-response advertisers strive to track and measure every dollar spent and the leads generated from their advertising. This translates perfectly into behavioral targeting. As people respond to advertising online, they conduct research and use online resources in their purchasing decisions. Tracking and measuring their behavior allows all advertisers to use direct-response best practices. Every dollar spent can be attributed to more effective placement that will increase conversion to a sale.
The largest obstacle to the growth of behavioral targeting has been the consumer's privacy. In 2008, the Federal Trade Commission reviewed and revised its Online Behavioral Advertising Principles. The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior. The government will continue to watch this closely, and further advances may be hindered by future laws. The flip side of this argument says consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral targeting offers insight into customers' behavior patterns that can directly impact the way we deliver our messages. However, it is important not to limit all advertising to this one source. Legislation may limit the growth, and behavioral targeting could go away altogether. It is critical to learn what we can from our consumers to make our advertising programs more robust. But when consumers feel their privacy has been invaded, this only causes larger problems. Consumers have to feel that advertisers' products and services are a solution to their problem. This ultimately will cement the relationship.
Social sites provide communication, resources, or entertainment to a varied audience for multiple reasons, including research, networking, or community building. Current students and graduates use social networking as a means to stay current with their school. By now, your school either is using social networking as a marketing tool, or wondering what you need to do to get in the game in direct-response marketing.
How to write articles for Maximum Benefit
When it comes to writing articles some tips you will want to follow have to do with a simple strategy that works for creating a article that will be informative to the readers. There are three components that you will need and that will be one the introduction, second the body and lastly the Conclusion, you can also add resources so if your readers want to do further research on the particular topic you are writing about they can.
Introduction - introduce the problem you will be discussing
in your article or write a short story of your experience
with the problem.
Body - discuss all the solutions to the problem you
outlined in the introduction. Break up each point into
separate paragraphs and keep them to about 5 lines. You may
want to create a sub-heading for each point. This makes it
easier to read as most people will scan your article when
reading it online.
Conclusion - this should include a brief summary of your
article and a call for the reader to take action. i.e. "Be
sure to include article marketing as one of the top
strategies for promoting your web site. It's a self
generating marketing machine that produces a constant flow
of visitors".
So if you have been wondering there is a certain style that you can follow as well either show people how to do something or share tips with them that they can refer to over and over again, keep reading and you will see the many other ways to present your content for your site or blog.
The How-To
People love how-to articles! They lead the reader step-by-step through how to reach an objective. They also sometimes offer resources the reader can contact for more information.
What expertise do *you* have to share? Turn that subject into an interesting how-to for readers. Examples: "How to Make Your Employees Stick Around Forever," "How to Find the Best Dress for Your Figure," and "How to Promote Your Business for Free."
The List
This is one of the most basic formulas and the easiest to write. Give a short one or two paragraph intro, then launch right into your list. Keep each item to a few sentences max. People love numbers, so number your list and give your total number in the title! Examples: "31 Ways to Organize Your Office," "15 Tips for Pain-Free Feet," "Five Reasons Management Won't Be the Same in 2001"
The "Straw Man"
Here you set up a premise and knock it down, showing the benefits of your alternative view or approach. This is ideal to use when you're discussing the drawbacks of a new practice or method that's controversial right now. Here's a great example we often see on the covers of health magazines: "Are High Protein Diets the Key to Fast Weight Loss?" You get all excited, thinking you've discovered an amazing dieting revelation. But the article reveals, point by point, that high protein diets are unsafe for the long term, and that of course the only reliable way to lose weight is through diet and exercise. Oh well! Back to the treadmill....
The Mini Case Study
Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled, "Should You Quit Your Job and Go Freelance?" you could begin with a few stats on how today's workforce is leaving the corporate world in search of solo bliss. Then you could feature a few real cases, each with different outcomes to show all sides of the issue.
The Interview
Choose a credible expert to interview for your article. For example, if your topic is the latest trends in banking, you could interview a top banking industry analyst. Present it in either a traditional article format or do a Q&A format.
The Trend
Trends aren't just for fashion! Whenever a trend sweeps a certain profession, you'll suddenly see dozens of articles covering the topic. From the latest hairstyle to the latest tax shelter, people want to know all about these trends - their origins, benefits, and drawbacks.
The Study Finding
These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: "Blue Chip Companies Cutting Marketing Budgets Across the Board," "Armadillos Now Deemed America's Favorite Pet," and "More 20-Somethings Finding Love Online."
Introduction - introduce the problem you will be discussing
in your article or write a short story of your experience
with the problem.
Body - discuss all the solutions to the problem you
outlined in the introduction. Break up each point into
separate paragraphs and keep them to about 5 lines. You may
want to create a sub-heading for each point. This makes it
easier to read as most people will scan your article when
reading it online.
Conclusion - this should include a brief summary of your
article and a call for the reader to take action. i.e. "Be
sure to include article marketing as one of the top
strategies for promoting your web site. It's a self
generating marketing machine that produces a constant flow
of visitors".
So if you have been wondering there is a certain style that you can follow as well either show people how to do something or share tips with them that they can refer to over and over again, keep reading and you will see the many other ways to present your content for your site or blog.
The How-To
People love how-to articles! They lead the reader step-by-step through how to reach an objective. They also sometimes offer resources the reader can contact for more information.
What expertise do *you* have to share? Turn that subject into an interesting how-to for readers. Examples: "How to Make Your Employees Stick Around Forever," "How to Find the Best Dress for Your Figure," and "How to Promote Your Business for Free."
The List
This is one of the most basic formulas and the easiest to write. Give a short one or two paragraph intro, then launch right into your list. Keep each item to a few sentences max. People love numbers, so number your list and give your total number in the title! Examples: "31 Ways to Organize Your Office," "15 Tips for Pain-Free Feet," "Five Reasons Management Won't Be the Same in 2001"
The "Straw Man"
Here you set up a premise and knock it down, showing the benefits of your alternative view or approach. This is ideal to use when you're discussing the drawbacks of a new practice or method that's controversial right now. Here's a great example we often see on the covers of health magazines: "Are High Protein Diets the Key to Fast Weight Loss?" You get all excited, thinking you've discovered an amazing dieting revelation. But the article reveals, point by point, that high protein diets are unsafe for the long term, and that of course the only reliable way to lose weight is through diet and exercise. Oh well! Back to the treadmill....
The Mini Case Study
Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled, "Should You Quit Your Job and Go Freelance?" you could begin with a few stats on how today's workforce is leaving the corporate world in search of solo bliss. Then you could feature a few real cases, each with different outcomes to show all sides of the issue.
The Interview
Choose a credible expert to interview for your article. For example, if your topic is the latest trends in banking, you could interview a top banking industry analyst. Present it in either a traditional article format or do a Q&A format.
The Trend
Trends aren't just for fashion! Whenever a trend sweeps a certain profession, you'll suddenly see dozens of articles covering the topic. From the latest hairstyle to the latest tax shelter, people want to know all about these trends - their origins, benefits, and drawbacks.
The Study Finding
These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: "Blue Chip Companies Cutting Marketing Budgets Across the Board," "Armadillos Now Deemed America's Favorite Pet," and "More 20-Somethings Finding Love Online."
How to use Content Sharing Sites for your Business
Traffic is key to your web success online, for those who have a website or even a self hosted blog, you will want to get as much exposure as possible for your business, first lets discuss how you can get free traffic from content sharing sites, they are sites that welcome writers and need more valuable content added each day, you can take your expertise and turn it into a "How to" article. Then you can promote your business in your profile by placing a link to your website, then you will want to share your article with others with podcast, video sharing and article directories.
Content revenue sharing sites will also share revenue with you from the traffic you generate from the articles your write for them, they will give you a piece of the advertising dollars generated each day from all the page views, so it is a good idea to look for a micro niche, or topic that does not have much competing pages, this is how you can rank higher in the search engines for your particular niche.
Sharing is going to be the way that business will be able to survive an economic recession, giving away free information is how you will be able to gain the trust of your target audience, it will help you in getting your name out onto the web for continued success no matter what your business model is.
Content revenue sharing sites will also share revenue with you from the traffic you generate from the articles your write for them, they will give you a piece of the advertising dollars generated each day from all the page views, so it is a good idea to look for a micro niche, or topic that does not have much competing pages, this is how you can rank higher in the search engines for your particular niche.
Sharing is going to be the way that business will be able to survive an economic recession, giving away free information is how you will be able to gain the trust of your target audience, it will help you in getting your name out onto the web for continued success no matter what your business model is.
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